Bronn Media Corp.
A rigorous, well-designed market research plan can help you make better business decisions. Not only can it help you to determine whether there's viable market for your products, it will also help you hone and tweak your products to fill gaps in your knowledge - especially under the constrains of a tight budget - it has potential to dramatically improve decision making. And that can mean the difference between success and failure.
Learn about new markets before jumping into them
The first step of successful brand building is obtaining all relevant information on market segment including: competitive landscape, competitive marketing activity, target audience and consumer behavior.
Understand your target market before you modify products/services
Identify optimal sales and distribution channels to increase efficiency
Are you need Necessity obtaining all the necessary certifications and permits for the sale of products. FDA/CDA/CFIA. Food Inspection/custom. Verification product/custom/Clinical Study/Safety.
How can I build a distribution network for my product? More than 25 years we are working with - Big chain: Walmart, Costco, CVS, Loblaws, LCBO, *Retail/Network store. *Hospitality/Hotel, School, Hospital, Transport. *Co-production/material supplier.
How to make my brand recognizable in the market? Marketing Mix. Digital Strategy. Viral marketing. Video-blogging/key person. What channels of communication with customers use my competitors? Radio, TV, Internet, print, outdoor, exhibition, road-show, sponsorship.
The next step is to come up with correct positioning for the brand based upon Strength/Weakness analysis and other relevant info. Based on the brand positioning we develop a brand platform, which defines all major brand attributes going forward. This includes things like: logo, brand book, key visuals, slogan (punch line), POP, print materials, videos and other means of communication. The main goal here is to provide a clear consistency of all communicative elements.
Canada&USA Ethnic market
Media planning and placement
Full package: TV, Radio, Social, Print, Outdoor, Email blast, Sponsorship, community events
Israeli, Russians, Filipino, South Asian, Indian, European
Media partner on ethnic TV market
ECG Ltd. Ethnic Channels Group
20 languages, 100 TV channels across Canada&USA